Pusha T and adidas have taken the internet by storm today by giving us an early look at their next collaborative sneaker, the adidas EQT Boost King Push.
To commemorate the third installment of the King Push EQT, famed photographer Ari Marcopoulus explains his creative process in profiling Pusha T in the new images you see above:
“I wanted to do something simple and authentic but unique. The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”
The adidas EQT Boost King Push features a full Greyscale color scheme that seems to feature Primeknit on the upper along with textured detailing. Down below we have a white Boost midsole for added comfort.
At the moment the adidas EQT Boost King Push is expected to release on December 3rd 2016. Keep it locked to Kicks On Fire for developments.
I like this adidas x Pusha T collaboration way more than the previous two releases. The addition of a Primeknit upper and Boost midsole were a great idea. I look forward to seeing more pictures.